As media consumption increasingly shifted towards digital channels, Fiji Television recognized the need to evolve beyond traditional broadcasting and advertising models. IQ Global partnered with the organization to define a strategic roadmap for digital growth, identifying new business opportunities that would expand revenue streams, strengthen audience engagement, and future-proof the company's position within Fiji's media landscape.
Fiji Television had built a strong reputation as one of the country's leading broadcasters. However, changing consumer behaviors and the growing demand for digital-first experiences presented both a challenge and an opportunity.
Identifying viable digital business opportunities.
Defining distinct market positions for new ventures.
Creating sustainable revenue opportunities beyond traditional advertising.
Building a scalable digital ecosystem capable of supporting future innovation.
Maintaining relevance in an increasingly competitive digital environment.
The organization sought to diversify its business model and create new digital ventures that could operate beyond conventional television services. The challenge was not simply launching digital products, but determining where Fiji Television could create meaningful value in the market while leveraging its existing brand equity and audience trust.
Rather than viewing digital transformation as a technology initiative, IQ Global approached it as a business transformation opportunity. Our research identified two high-potential opportunities:
A modern classifieds platform that could transform traditional listings into a more engaging, video-first marketplace experience.
A digital content and engagement platform that would allow Fiji Television to extend audience interactions beyond conventional broadcasting.
The strategic focus was to create complementary ventures that would strengthen Fiji Television's overall ecosystem while serving distinct audience needs.
IQ Global developed the strategic foundation for both SETTO and IO.LIVE, including:
The resulting framework provided a clear roadmap for launching and growing both ventures while aligning them with Fiji Television's long-term business objectives.
