Conceptualized and launched the “Make a Wish” campaign, inviting customers to share their festive wishes, aspirations, and desired purchases through a simple and engaging digital interaction.
DFCC
To strengthen customer engagement during the festive season, DFCC Bank partnered with IQ to design a campaign that moved beyond traditional promotional messaging. The initiative aimed to capture authentic customer sentiment and translate it into personalized, meaningful offers that would encourage seasonal spending while strengthening the relationship between the bank and its customers.
- Client
- DFCC
Client context & challenge
During the festive season, DFCC Bank faced a disconnect with customers, as traditional marketing campaigns were failing to engage or motivate them. Generic promotions lacked emotional relevance, and the bank needed a strategy to connect personally with customers, encourage engagement, and drive seasonal spending.
STRATEGIC insight
The festive season is closely tied to personal aspirations, gifting, celebrations, and experiences. IQ identified that customers are more likely to engage with brands that acknowledge these emotional and cultural contexts. By encouraging customers to express their personal wishes and aspirations for the festive season, the campaign could capture valuable insights into their preferences, motivations, and spending intentions.
These insights would then enable the bank to move from generalised promotions to highly relevant and personalised offers. By aligning customer desires with the right merchants, categories, and financial products, DFCC Bank could deliver communications that felt personal, meaningful, and timely—significantly increasing the likelihood of engagement and conversion.
What IQ
designed & builtDesigned the campaign to capture customer sentiment and intent, providing the bank with direct insight into what customers truly wanted during the festive period.
Collected and analyzed the submitted wishes to identify common themes, preferred merchants, product categories, and regional trends.
Transformed these insights into actionable data that could be used to align customers with relevant offers, promotions, and merchant partnerships.
Developed personalized communication journeys, ensuring that customers received messages and offers tailored to their expressed preferences.
Activated insights across marketing channels to deliver targeted festive promotions designed to encourage engagement, increase card usage, and drive seasonal spending.
