100% srilankan video platform
Sri Lanka’s first video-sharing portal initiated with the vision to inspire local content creators and enable them to generate income from their video making skills. With over 2.2 million unique monthly visitors and over 4,000 partnerships formed with leading artists in the country, ViuTube attracts 40% of the current Sri Lankan YouTube viewership.
There exists a massive curiousity for locally created content but the complex nature of carving a position for yourself in the market tends to be an obstacle for enthusiastic content creators to actively engage in the industry. The difficulty in generating income discourages potential content creators.
Our sketches for a sophisticated Sri Lankan video sharing platform incepted with the notion to create a simplified route through which the video geniuses can monetise their talents. A distinct identity for a career focused business model came into being.
The creation of a reliable website that attracts a sensible proportion of the current video-viewing traffic, empowering local talents to produce localised content, capitalising on existing technology and digital growth trends.