Moulding the vocation of “Video on Demand” services to capture longer screen times, amass a heavy subscribers list and reset the orthodox mode of watching movies and TV series. The artful adoption of data mining knowledge mingled with market analysis to narrate a Brand Native Content Strategy by building a “Taste Community”.
The brand diagnosis revealed sub par watch time and open rate in an otherwise growing video-hungry market segment. The blurry lines between different market segments disabled iFlix from delivering appropriate content to capture greater viewer interest.
IQ identified profitable consumer segments via a composite approach of data collection and cleansing along with predictive analytics applied in relation with cultivating “taste communities”. A strategic fit was embossed, combing the TG, visual content and the digital platform together.
Developed a recommendation engine based on taste communities. Each market segment was devised specific value propositions, which culminated in watch time growth by over 200%.