An activation-driven series of engaging events and digital marketing campaigns were brought to life to up the game of Dialog Mega Run for its data-hungry users. This mobile based adventure was recreated in life-size to let the audience interact, gain and be entertained as a part of an intense awareness building operation we executed.
Mobile data is one of the largest revenue generators for Dialog but the wide availability of free Wi-Fi networks and the restricted spending power of the target market, which consists of teens and young adults posed a major threat that called for immediate rectification.
Hype is what is takes to excite and invite potential customers to engage in the mobile-based Mega Run game, aimed at encouraging the use of mobile data. The hype was conceptualised in a responsible, value-creation manner that serves the needs of both the client and its end users.
Organised a Mega Run Festival, an event aimed at sparking curiousity, driving engagement and UGC as a part of our awareness building technique. A massive traditional and digital media communication roll out accompanied a series of curated events to stimulate growth for Mega Run app downloads and usage.