the elixir of life
HJS required a promising brand for their globally popular superfood “Moringa”, a brand that could reflect the immense health benefits of it. A brand identity strategy was put together following an extensive research that translated into a striking logo, product design and application. The concept developed was based on the fusion of the Miracle Tree of Moringa and the roots of Sri Lanka.
HJS identified the increasing global demand for the superfood “Moringa” and wanted to cater to this demand utilising its R&D strength, global networks and mass production capabilities. Thus, a promising brand needed to come into being, spelling out the immense health benefits of Moringa.
We devised a brand identity strategy following an extensive research on Moringa, its global perception, forms of consumption and buyer behaviour. This knowledge was translated into a creative logo design.
A striking logo, product design and application, which artistically captures the many benefits of the Miracle Tree – Moringa, alongside the Sri Lankan roots from which it is sourced.