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IQ Digital Readiness Index©

Your Business Landscape is Changing

With shifting value chains, consumer touch points becoming increasingly digital and marketing becoming much more than Social Media, can your business continue to do what it used to do? Are you digitally ready?

Click to find out the digital readiness in

IQ Digital Readiness Index©

Your Business Landscape is Changing

With shifting value chains, consumer touch points becoming increasingly digital and marketing becoming much more than Social Media, can your business continue to do what it used to do? Are you digitally ready?

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Strategy and Leadership 1/5

Not Applicable Strongly Disagree Disagree Neither Agree or Disagree Agree Strongly Agree

There is a clear strategy for digital with a good understanding that it is beyond social media

We have clearly communicated to everyone our digital vision and objectives

There is a culture, led from the top, that embraces digital change and enforces it

We have redefined our competition from within and outside our industry due to digital disruption

We encourage digital adoption and help each other transition into the changing digital landscape

There is an effective innovation process to prioritise ideas and take them from concept to implementation

The organisation has a clear understanding of how new technologies and trends are changing its competitive environment and the future

There is a team dedicated to managing the organisation's digital transformation and change

IQ Digital Readiness Index is the intellectual property of Innovation Quotient. © Copyright 2017 Innovation Quotient.

Customer Engagement 2/5

Not Applicable Strongly Disagree Disagree Neither Agree or Disagree Agree Strongly Agree

There is genuine understanding of the changing consumer landscape due to digitisation

Digital for us is more than one way communication, we engage with our customer and not just broadcast

We have a clearly defined value proposition and brand image that is consistent across multi-channels (e.g. TV, print, online, social etc.)

We are thinking multi-channel, offering customer service, systamically tracking and acting upon all customer interactions (e.g. email, web chat, social)

We track the impact and return of digital marketing efforts across all digital channels

The organisation experiments with new forms of digital marketing to engage with its customers

We have a clearly defined digital path to purchase / acquisition of our product or service

Customers are encouraged to resolve their own queries online through self-service tools and portals

IQ Digital Readiness Index is the intellectual property of Innovation Quotient. © Copyright 2017 Innovation Quotient

Products and Services 3/5

Not Applicable Strongly Disagree Disagree Neither Agree or Disagree Agree Strongly Agree

The organisation takes a proactive approach to product innovation in the digital environment, investing time and money in it

We experiment with rapid & agile product development as well as new forms of digital sales channels (e.g. social media commerce, mobile apps, in-store digital displays)

The organisation strives to make information, products and services available on digital channels where appropriate

The organisation has already successfully implemented a number of digital initiatives that improve or adapt its products and services

Existing digital projects are directly aligned with the organisation's objectives and strategy

Users are actively encouraged to adopt digital products and sales channels

There are well defined metrics to measure the performance of each digital product and sales channel

We consistently align our value proposition by managing the intersection between digital channels and physical offering

IQ Digital Readiness Index is the intellectual property of Innovation Quotient. © Copyright 2017 Innovation Quotient

Organisation and Talent 4/5

Not Applicable Strongly Disagree Disagree Neither Agree or Disagree Agree Strongly Agree

Business units and functions are well connected to each other and pursue digital initiatives in a coordinated manner

There is a digital head or team with clear responsibilities and reporting lines

The digital team is well integrated across the organisation’s business units and functions

The organisation already has the required digital skills and expertise to operate effectively

The organisation has a clear understanding of how the required skills of the workforce will change in the digital environment

The organisation has been successful at minimising manual processes for employees

The organisation fully enables employees by providing them with the digital tools they need to do their jobs (e.g. mobile devices, enterprise software, connectivity)

We have a clear process in place to move people and culture out of their comfort zones for digital adoption

IQ Digital Readiness Index is the intellectual property of Innovation Quotient. © Copyright 2017 Innovation Quotient

Digital Operations 5/5

Not Applicable Strongly Disagree Disagree Neither Agree or Disagree Agree Strongly Agree

We have an organised data discipline that is able to extract powerful insight from internal and external data sources to inform decision making

Internal data and information is easily collected, managed and shared internally across the organisation

Our digital operations & structure is agile due to the organisation's process and systems being effective and easy to use

We have a clear process for tech integration, operational efficiency and risk management

The supply chain has been digitized in order to cope with customer orders and returns in the omni-channel environment (Question only relevant to those organisations with a physical supply chain)

We completely re-think performance and monitoring based on our digital scope and vision

Our technological road map and business road map are aligned with a clear process for implementation

There is a team or individual with clear responsibilities and procedures for managing cyber security and digital risk (e.g. cyber threats, viral social media complaints)

IQ Digital Readiness Index is the intellectual property of Innovation Quotient. © Copyright 2017 Innovation Quotient

My Digital Readiness

:
  • Strategy and Leadership:
  • Customer Engagement:
  • Products and Services:
  • Organisation and Talent:
  • Digital Operations:

IQ Digital Readiness Index is the intellectual property of Innovation Quotient. © Copyright 2017 Innovation Quotient

Collaborative Partner

Ydigital Asia is a digital performance consultancy - Headquarters Jakarta, Indonesia. As a hybrid between business consulting and digital agency, Ydigital has been blessed to work with household brands and local startups alike, all across Asia.

Visit Ydigital Asia www.ydigital.asia

Some of Our Clients

Saffron Kitchen
Yamaha
Alpha
RBN
Laoji
AMW
EKH Hotels and Resorts
HJS
Dialog
Pigeon
Sampath Bank
Nissan
Group M
Unilever
Surfexcel
Signal
Fair and Lovely
Marmite
Knorr
Astra
Closeup
Lipton
Flora
Rainco

Design Led Innovation

Innovation Quotient

We are Sri Lanka's only Design Thinking and Innovation company, our Digital Readiness Index is based on the Deloitte Digital Maturity Test, Aark Digital Maturity Assessment and Third Sector Digital Maturity Matrix mapped against our expertise as disruptors in the digital space of Sri Lanka for the last 3 years.

We are currently cooking up 3 apps, 2 platforms, managing social communities with over 300k fans for some leading brands, 6 digital innovation projects and some really cool viral content.

We'd love to help you with your digital transformation too, so don't be shy, just say hello@iq.lk

IQ Digital Readiness Index is the intellectual property of Innovation Quotient. © Copyright 2017 Innovation Quotient.